In this checklist we would like to share our collected knowledge about great product finders. A great product finder requires little effort for your customer to use, so he can quickly receive an advice and understand what he sees there. Check whether your product finder meets the points below, even if you use Aiden AI.
Start page
Do your customers know what this product finder is about and what they need to do? Use the Header and the Intro for this. Keep it short!
No inspiration for the text in the header? Use a simple, catchy title. For example: "Which walking shoes do I need?".
Provide active text on the start button. For example: “Start product finder” of “Get started”.
Questions and answers
Does your product finders starts with the easiest question? For example: "Who will use the walking shoes?" This way you allow customers to get used to completing the product finder.
Do you ask a question about budget wishes at the end? For example: "How much do you want to spend on the hiking boots?" Then your customer only has to take one step back from the Advice page to easily adjust his wish.
Do you use ‘No preference’ answers? They help customers if they cannot or do not want to choose yet. Think of: "I don't care", "I don't know", "I have no wishes". Useful for questions about color or budget wishes.
Do you use language that's easy to understand? Use simple language. Avoid using jargon. For example: use "What would you like to spend?" instead of "What is your budget preference?"
Are your questions and answers clear enough? Use images if that helps.
Or add info texts to your questions and/or answers. For example, indicate why you ask certain questions: "This is how we determine which type of walking shoe you need." And help customers choose by making the difference between answers and the consequences for the advice clear in the info text. Formulate info texts briefly.
Do you already know which answer is chosen most often? Help your customers by stating the text (Most chosen) in (info text with) the answer.
For a numerical question, do you indicate which unit of measurement is involved? This way the customer knows which value to enter. In our case we use European shoe sizes, but in your situation it could be centimeters or millimeters, for example.
Do you use custom answer labels? Aiden shows your customer's answers for each adviced product, so that the customer knows why the advice fits perfectly or less well. For answers such as 'Yes' and 'No', you can provide clear advice with custom answer labels. You create a custom answer label for the answer in Conversation.
Are you announcing the last question? Then your customer knows that he has almost finished with the product finder and there is little chance that he will leave with the last question. For example, start the last question with: "And finally: .......?".
Advice page
Have you adjusted the default text in the Header on the Advice page? Use a simple, catchy title. For example: “These hiking shoes are a perfect match”.
Does the advice contains only 1 product? Then write a title that is suitable for advice with 1 or multiple products. For example: “This allows you to travel safely”.
Have you adjusted the text on the CTA button? "View" is used by default, but this is better: "View this walking shoe". A more activating text leads to the highest click-through.
Do you have a message ready for customers that get an empty advice? In this message you let customers know how they can reach out or what they should do if they receive empty advice. You can create this message in Conversation > Advice page.
And finally: Does your product finder have any spelling errors? A well-cared for product finder builds your customer's confidence. Have a colleague take a look at your product finder by sharing the Preview link. Checked everything? Well done 💪.