Good advice consists of more than just a filtered list of products. An explanation of why a particular product is relevant to that particular customer is just as important.

Aiden provides transparency by showing a check mark ✔ or dash ➖ to the recommended product(s), followed by the answer the customer has chosen. Together, these matching indicators show how well a particular product meets a customer's overall needs.

In some cases, showing the exact text of the answer leads to questionable situations. Consider this example, where a "yes" answer leads to incomplete information on a recommended product:

Also check out the labels of this advice for dog food:

The labels represent the exact text of the answers that the customer has chosen, but 'Big', 'Good' and 'No' don't give enough information for the advice.

To avoid this, you can assign a custom answer label to an answer in Conversation. Instead of the literal answer, products now show the custom answer label you set. A great way to provide more context on the advice page - and good news for those who like to ask "yes-or-no" questions!

You create a custom answer label in Conversation > Answers:

For each answer, consider whether the exact text provides enough information and would look appropriate next to a checkmark ✔ or dash ➖ in the advice. If not, add a custom answer label. The label should remind the customer, in one or more words, of the chosen answer and whether it fits the product.

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