Good advice consists of more than just a filtered list of products. An explanation of why a particular product is relevant to that particular customer is just as important.

Aiden provides transparency by showing a check mark ✔ or cross ❌ for each answer to the recommended product(s). Together, these matching indicators show how well a particular product meets a customer's overall need.

In some cases, showing the exact text of the answer leads to crazy situations. Consider this example, where a "yes" answer leads to incomplete information on a recommended product:

To avoid this, you can assign a custom answer label to an answer in Conversation. Instead of the literal answer, products now show the custom answer label you set. A great way to provide more context on the advice page - and good news for those who like to ask "yes-or-no" questions!

You create a custom answer label in Conversation > Answers:

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