💡Good to know: This feature may not be included in your Aiden plan. Contact us if you would like to know more!
What is Package advice?
Several shops have requested a way to offer an advice consisting of a combination of products that together solve a customer's problem.
Consider a shop that wants to offer skin care advice for someone with young, sensitive and oily skin. A package advice for this customer would consist of the best matching moisturizer, night cream and facial cleanser. In other words, the best matching product from each category.
This package of products better solves the customer's problem than an advice that consists only of the best fitting moisturizer. Another benefit: the customer only has to fill out one product finder for facial care, instead of separate ones for e.g. moisturizers, night creams and facial cleansers.
With Package advice, you can now easily put together this kind of combined advice in Aiden. Check out this example app on facial care.
Ready to get started with Package advice?
Let's go! For €99 a month, you can add this functionality to your license. Send us a message at [email protected] or let us know via the chat in Aiden. Then we'll turn the feature on for you.
How it works
As soon as Package advice is activated, you can head to Matching > Settings > Package Advice.
Follow these steps:
First, make sure your feed only contains products that are relevant to your selection aid. This is best done with Import settings in the Catalog section.
Then match all your products to your questions and answers.
In Matching, tab Settings, activate Package Advice by clicking the toggle next to 'Split the advice into categories'.
Under Categorize by, choose the attribute from your catalog by which you want to categorize the advice. For our product finder on facial care, we selected the attribute 'category'.
Next, select the categories you want to use in the advice. In our facial care app, we can choose from the categories Day cream, Night Cream and Cleanser. In the advice, we want to show only the best-fitting day cream, night cream and cleanser, so we selected those.
Finally: Click the Save button to save your settings.
The customer fills out the product finder as usual. On the advice page, only the highest scoring day cream, night cream and facial cleanser will be displayed.
Tips for a clear package of advice
Use Custom labels with your answers (in Conversation) to clarify the advice. In our Skin care routine app we use a custom answer for the answer 'More than 30 minutes':
In a product finder with package advice you can also ask questions that are only relevant to one of your categories. In our Skin care app, the question about sun protection, for example, is only relevant for day creams and not for night creams and cleansers. Match all products for which the question is not relevant neutral instead of bad. This way the answer is only shown for products where it is relevant.
Do you really want to exclude products from the advice for a specific question? Then give them a bad match for the desired answer and turn on a filter for this question.
Finally: Product names can be long or sometimes unclear. Make it clear which product it concerns by displaying this using an additional field. In our Skin care routine app we show, for example, whether it is a day cream, night cream or facial cleanser.
Other use cases
In addition to our example about facial care, there are more situations where Package advice comes in handy. Consider a product finder about supplements (we recommend all the vitamins and minerals the client needs), or a product finder about camping (we recommend a tent, sleeping bag and air mattress).
A completely different use case: use Package advice to split the advice by brand. This is especially helpful if you notice that products from the same brand come up more often in the advice, even though other brands also offer suitable matches. By categorizing the advice by brand, you can make sure that the advice shows the best matching product of each brand.