💡 Good to know: This feature is available when you have a Professional license or higher.
The main insights of your product finder can be seen directly within Aiden on an aggregated level (for all users). As well as the impact of your product finders on sales and conversion; for that you use the Impact Dashboard in Aiden.
Do you also want to connect with Google Analytics, e.g. to create a custom dashboard? Then follow the steps below. And did you know that you can also connect Aiden to your CRM/CDP?
Reasons to link your Aiden product finders to your Google Analytics account
We recommend linking with Google Analytics if you want to compare users of the product finder with other website visitors (who have not used the product finder).
In this tutorial, we explain how it works.
💡 Good to know: you need Google Analytics and Google Tag Manager to set this up. Not an expert in that area? Then invite us at [email protected]. We will then set it up for you. And can help you after this with targeted tips for improving your product finder in response to the insights.
Do you like to set it up yourself? In any case, we tried to make our tutorials as clear as possible!
Any questions? Feel free to contact our team at: [email protected].
Activate the correct integration
Depending on your Google Analytics implementation on your website you should activate the correct Google integration in Aiden. To do this click on your name in the bottom right corner and then navigate to Settings and Integrations. On this page turn on the toggle for the correct integration. You have two options:
Google Tag Manager (most common implementation):
Is Google Analytics loaded on your website using a Google Tag Manager tag, then you should activate the Google Tag Manager integration.
After activating the integration read this tutorial to pass the GTM events through to Google Analytics.
Note: are Aiden events already flowing into Google Analytics through a custom script in Google Tag Manager? Delete that tag before you activate the Google Tag Manager integration. Otherwise events will be sent twice!
Google Analytics (GTAG integration):
Are you familiar with the Google Analytics gtag implementation and are you certain this implementation is used on your website, then activate the Google Analytics GTAG integration. After activating you should wait about a day before checking if the events are available in Google Analytics. Next you can start analysing your data, so you can skip all the Google Tag Manager steps.
Analyze your data
Now that the events are sent from Aiden to Google Analytics via Google Tag Manager, it's time to see what it delivers!
These events are sent from Aiden to Google Analytics:
Event name | Is sent on... |
aiden_conversation_started | clicking on the start-button on the startscreen, or on answering the first question if the startscreen is disabled |
aiden_answered_question | answering a question |
aiden_answer_given | answering a question, this event is sent separately for each given answer |
aiden_advised | reaching the advice screen |
aiden_product_advised | reaching the advice screen, this event is sent separately for each advised product |
aiden_product_clicked | clicking on an advised product |
The easiest way to analyze your data is through an Exploration. Follow these steps to set up an Exploration.
1. Create custom dimensions for the Aiden data
In this tutorial you will learn how to create a custom dimension. Create the following dimensions with the corresponding settings:
Name | Scope | Event parameter |
aiden_app_name | Event | aiden_app_name |
aiden_app_id | Event | aiden_app_id |
aiden_question | Event | aiden_question |
aiden_answer | Event | aiden_answer |
aiden_product | Event | aiden_product |
2. Create a new Exploration
1. Go to Explore and create an empty Explore.
2. Create a new segment based on the aiden_product_advised event. By setting a parameter you can create a segment per product finder.
3. Add the following metrics to Exploration and set them as values: Total users, Purchases, Gross purchase revenue, Average revenue, User conversion rate.
4. Set the Pivot to the first row to get a good overview.
5. Add a segment to compare the advised users with, for example a segment that includes visitors to the page where the product finder is embedded or all users.
6. Create a new tab for all product finders with the same data.
Not working, or need help? Send us a message at [email protected] and we'll take a look and help you set it up!