AI Mode turns your product finder into a natural, dynamic conversation. You control the matching and conversation structure, while AI Mode delivers a personalized, more human experience. In short: you keep control over the advice logic, while AI Mode makes the advice faster to deploy, easier to maintain and future-proof.
💡 AI Mode is not available by default. Contact [email protected] to explore your options.
Why AI Mode?
Conversational advice is becoming increasingly common through tools like ChatGPT, Gemini, and service chatbots. With LLMs, it is potentially possible to provide better and more personalized advice. However, there is a risk: LLMs are unpredictable and difficult to control. For example, they do not take your commercial preferences into account and often fail to provide reliable advice, because the responsibility for asking the right questions is left to the customer.
With AI Mode, we take a different approach.
Th product knowledge - and with that, the advice logic - remains completely under your control. The LLM is only used to make the conversation dynamic and smooth. This way, you get the best of both worlds: a natural conversation and consistently reliable advice.
How does AI Mode work?
Curious to see this in action? Try out the demo AI Headphone Expert here.
AI Mode is not a chatbot. Unlike a standard chat experience where users type in their own responses, in AI Mode customers select their answers by clicking. This is a deliberate choice: clicking is faster than typing, keeps the advice reliable, and ensures a consistent, predictable experience.
AI Mode guides the shopper step by step, introduces each question in a logical way, and confirms the customer's answers. After that, they receive the same advice they would get through a classic product finder.
How does AI Mode determine the content of the conversation?
AI Mode follows the advice logic you set up in Aiden. The question order, answer options, and matching are applied exactly the way you configured them.
The texts in the product finder - your questions and information texts - are used by the LLM to generate a logical, dynamic conversation.
In short: you focus on the logic; AI Mode ensures a smooth conversation.
AI Mode or Classic Mode?
Alongside AI Mode, our classic product finder (Classic Mode) continues to exist. Which interaction is best for your product finder depends, among other things, on your target audience and product category.
AI Mode offers a personal, natural experience, guiding the user step by step through the conversation. This can work particularly well when nuances or preferences are an important part of the advice - for example, when choosing headphones. On the other hand, AI Mode provides less space for images or structured information. If your product finder relies heavily on visual or detailed (technical) explanations, Classic Mode might be a better fit.
We have tested AI Mode and Classic Mode side by side. The results show that AI Mode and Classic Mode have comparable completion rates, click-through rates, and conversion rates. However, more users answered the first question in AI Mode, suggesting that shoppers are more inclined to start the interaction with the chat advisor.
Ultimately, it’s all about results. AI Mode is easy to set up, so be sure to (A/B) test it to find out what works best for your product finder!
Good to know
The LLM that powers AI Mode uses your existing product finder as its foundation; it’s therefore important that this foundation is set up correctly. Before deploying AI Mode, pay extra attention to the following:
Order of questions
AI Mode follows the exact order of your questions, so make sure this order is logical. Our best practice: start with easy questions to warm up the customer and prevent drop-off, then move on to slightly more complex or technical questions, and finish with practical questions such as color preferences or budget.
💡 Curious about more best practices for setting up your product finder? Click here!
Texts in your product finder
AI Mode uses an LLM to phrase your questions and information texts so they fit naturally into the conversation. This means you only need to think about which information to include, rather than the exact wording. This makes setting up a product finder much faster!
Note: Do not use texts that refer to specific Classic Mode interactions, such as “Click on the previous question.” These interactions do not exist in AI Mode and can lead to confusing instructions for customers.
Use of infotexts
Remember that the infotexts in your product finder are used to provide extra explanation in AI Mode. The more details you include in these texts, the more helpful your AI advisor becomes.
Infotexts for answers vs questions
Answer-level infotexts do not appear directly in the AI advisor’s question. In AI Mode, customers only see the answer title; the LLM uses the infotext in the following text bubble to confirm the customer’s choice.
Question-level info texts, on the other hand, are used to explain the purpose or reasoning behind the question and are displayed with the question.
If your product finder has a lot of answer-level info texts, it’s a good idea to test AI Mode carefully in Preview. If you think customers will lack context to answer some of the questions, you can place the relevant information in the infotext of the question instead of the answer.
Infopages in AI Mode
If you want to share important information that the customer must see, use an infopage. The content of infopages is not altered by AI Mode and is displayed as a static information block to the user.
Start with Aiden AI Mode
Ready to take your product finder to the next level and make it feel like a real conversation? We got you! There are three steps to follow.
1 - App settings
Configure your AI advisor in App Settings → AI Mode.
Name: The name of your AI advisor. Keep it simple; just a first name is OK.
Role description: The text that appears under the name. Note: according to the EU AI Act, you must indicate that this is AI.
Start message: The first message that appears when the product finder is opened. If left blank, the LLM will automatically generate a message like: “Hi, I’m happy to help you find ….” Providing a start message is optional.
Start message for product check: The first message that appears when people do a Product Check on the PDP. It’s smart to reference the specific product here, e.g.: “Hi! Let’s see if {{product}} is the best choice for you.”
Don’t forget to upload an image for your Avatar.
2 - Look & Feel
In your existing Look & Feel templates, there is now an extra tab: AI Mode. Here you can adjust the appearance of your AI advisor, such as font and bubble colors.
💡 Happy with your AI Mode settings? Testing would be your next step. Go to Preview → AI Mode and thoroughly test your advice by having several conversations with your AI advisor.
3 - Embed
Embedding your product finder in AI Mode works the same way as in Classic Mode: go to your finder → Embed → Yes, I’ve set up the script. You can now choose between AI Mode and Classic Mode. Click AI Mode, select Sidebar app, and the embed code will be ready for you.
Here's an example of a code:
<!-- Do not use this example code, copy the code from the Embed page in Aiden -->
<button
data-advisor-id="00000000-0000-0000-0000-000000000000"
data-aiden-mode="ai-sidebar"
style="
border: none;
background: #F5C402;
border-radius: 0.25rem;
padding: 0.75rem 1.25rem;
color: #000000;
font-size: inherit;
font-weight: bold;
cursor: pointer;
">
Start Product Finder
</button>
Completed all steps? You're ready to launch your first product finder in AI Mode! 🎉
Any interesting results? Share them with us! We’re very curious about your experiences, as they help us develop AI Mode even further. Feedback on AI Mode is also welcome - please send it to [email protected].