The Catalogue section in Aiden contains all the products that can be advised. To fill that catalogue, you’ll connect a product feed in Google Shopping format. You can create this in your feed management software, such as Channable or ChannelEngine.
You can use one and the same product feed for all your Aiden apps - you'll apply a filter in Catalogue to fetch only the relevant products per app. Pretty neat!
Don't have a product feed available? Then you can work with a CSV file. However, using a product feed is preferred, because the (sale) price and stock status of your products will be automatically kept up to date. Not sure which catalogue type works best for you? Discuss your situation with your Aiden contact person.
Mandatory field in your Google Shopping feed
The product feed that you import into Aiden must contain at least the following 5 mandatory fields:
Field name | Purpose | Example |
id | To define unique products | 876542109 |
title | To display a product title on the advice page your customer views | Organic Cotton Men's T-Shirt |
link | To link to the product page in your online store | |
image_link | To display a product image on the advice page your customer views | |
price | To display a price on the advice page your customer views | 15.00 EUR |
Apart from the mandatory fields, we recommend adding as many product specifications as possible to the feed (e.g. for headphones: color, bluetooth, wearing comfort, water resistance, etc.). These come in handy when creating the advice logic. Unlike the mandatory fields, these extra fields are also accepted by Aiden if they contain empty values.
Important notices
Ensure that each product is unique. For example, take EAN numbers as
id, they are always unique.Use as
ida value that is also available when sending the purchase data to Aiden via the Impact Script. This way we can correctly link the purchases to the correct product from the catalog.Ensure that the price notation for each product is identical. We recommend using the currency format of a Google Shopping feed.
The names of the mandatory fields must be exactly the same as above. Variations (e.g. title_product) are not accepted and will lead to an error.
Empty fields are not accepted and will lead to an error when loading the feed.
Best practices
Use the
item_group_idfield to indicate which products are a variant of each other (e.g. a different color or size). This way you prevent a similar product from being recommended multiple times. Read more about variants.Use the
availabilityfield to indicate whether a product is in stock. This way, products listed as 'out of stock' are not displayed on the advice page of the product finder.Use the
sale_pricefield to show both the original price and the sale price in the advice of your product finder. Do you want to show the sale price only during a certain period? Then make sure to add asale_price_effective_date.
Step 2 of the technical integration entails the integration of the Aiden scripts!