By connecting Aiden to Bloomreach you'll get to know your website visitors even better and you can help them make the right decision. From the moment you have activated the Bloomreach integration, Aiden forwards the answers given and recommended products to Bloomreach. In Bloomreach you can then use this data to further help your customer.

A lot is possible with the Aiden data in Bloomreach, to help you get started we provide a number of best practices.

By requesting customers' email addresses on the advice page, you can email them the advice. You only need to activate the Bloomreach integration and setup a scenario in Bloomreach with the Aiden event as a starting point. You can read more about sending the advice by email here.

By simply asking the right questions in your product finder, you discover who your customers are, what their context is and what problem they want to solve.

For example, instead of guessing that a customer is female because they visited the "women's shoes" category page once, you can now be sure of their gender because they answered a question about it. Similarly, you can definitively determine their style preferences by creating a "find my style" app in Aiden and having the answers provided sent to Bloomreach.

It may happen that you want to tell a customer more about their specific situation; you can do this by using an info-page in the product finder. On this information page you can also request the email address to provide a customer with more information or to invite them to contact you. For this you can set up a scenario in Bloomreach with the Aiden event as a trigger. Next you can link an email campaign to the scenario and you are ready to assist your customers even better. Here you can read more about requesting the email address on an info-page.

Forwarding the Aiden events to Bloomreach is very easy. All you have to do is activate the integration and the events will end up in Bloomreach in no time!

In Aiden, go to Settings by clicking on your name, then go to Integrations. On this page turn on the toggle in the Bloomreach block.

To test whether the integration works, you can open an existing product finder on your website and answer a couple of questions. Then you can check in Bloomreach under Data & Assets > Data Manager > Events whether any Aiden events have been received. Below you will find an overview of the events we send. After completing the product finder, at least one aiden-answered event should have been sent.

These are the events Aiden sends to Bloomreach.

And these are the properties per event: